AdWords for Law Firms: Not a DIY Marketing Effort

September 25, 2017, 8:38 am

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A lot of information is available about Google AdWords. Not only is Google itself a great resource, but there are numerous online publications, YouTube channels, blogs – you get the idea. And many people who are of the do-it-yourself mindset... The...

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Legal Billboards On A Cross-Country Adventure

September 28, 2017, 6:20 am

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Have you ever gone on a cross-country adventure and noticed the wide array of billboard advertising? Driving from Florida to California over a three-day period provides a wide variety of billboards, some of which completely lack messaging. During an...

Can Lawyers Ethically Participate in Avvo Legal Services?

October 10, 2017, 9:15 am

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To many lawyers, participating in Avvo Legal Services (ALS) may seem like a convenient, cost-effective way to earn fees while helping people who need only limited-scope, or “unbundled,” legal services. However, participation in ALS or similar online...

Busy Lawyer Update – October 12, 2017

October 12, 2017, 8:17 am

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We know you are busy, so we did the reading for you. Our team of more than 50 search marketing experts shares the most important news that attorneys need to know about online marketing and web technology from the recent... The post Busy Lawyer...

7 Types of Content To Keep Visitors on Your Website

October 17, 2017, 9:00 am

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How long do users typically stay on web pages? Unfortunately, the answer is typically “not long.” You may be getting plenty of traffic through SEO, advertising, and other marketing efforts, but are those visitors sticking around? Once a visitor...

CW Conference: Collaborating on New Strategies for Success

October 23, 2017, 9:32 am

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Escape rooms, Twitter riddles, a massive brainstorming session, and a morning spent speed-packing 10,000 meals for people in need. This year’s annual Consultwebs conference was jam-packed with exciting and inspiring activities, as well as...

HOW TO 30(b)(6) YOUR ONLINE MARKETING

October 31, 2017, 10:55 am

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Almost all attorneys are potential marketing experts for their own practice. As attorneys, from the time we conquer the LSAT filled with logical, conceptual, and social problem-solving, to the law school grind and beyond, we are learning some of...

6 QUICK Ways to give your firm the EDGE over competition – With Examples

November 6, 2017, 8:27 am

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In legal marketing, it’s very common to hear our client’s ask about their competition. Some of the top questions are: “What are they doing to rank #1?” and “Why are they getting more traffic than me?” These are great questions... The post 6 QUICK...

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Busy Lawyer Update – November 10, 2017

November 10, 2017, 7:56 am

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We know you are busy, so we did the reading for you. Our team of more than 50 search marketing experts shares the most important news that attorneys need to know about online marketing and web technology from the recent... The post Busy Lawyer...

The SELF DRIVE Act – Could It Impact Your Practice?

November 21, 2017, 7:00 am

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The SELF DRIVE Act has been a hot discussion topic lately. SELF DRIVE is an acronym for Safely Ensuring Lives Future Deployment and Research In Vehicle Evolution. In September, the House passed the act, which moved the legislation to their... The...

Tips for Creating a Multilingual Digital Presence

November 29, 2017, 8:28 am

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While English is the most prevalent language in the United states, according to the American Community Survey conducted in 2011, over 60 million Americans do not speak English at home. The majority of them speaks Spanish. Of those people,...

Ranking Factor Pie: Improve Your Firm’s Local Results

December 4, 2017, 7:10 am

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Every year, a “Local Search Ranking Factors” survey is completed by digital marketing local experts and published by Moz. This survey data is considered and referred to by SEO experts to determine what is most important when maintaining or...

What Can Your Law Firm Achieve With an App?

December 8, 2017, 8:16 am

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If you have a unique idea for interacting with your audience or providing an educational resource, your best option might be to make a mobile app, also known as a web app, instead of just a standard page on your... The post What Can Your Law Firm...

Busy Lawyer Update – December 12, 2017

December 12, 2017, 7:57 am

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We know you are busy, so we did the reading for you. Our team of more than 50 search marketing experts shares the most important news that attorneys need to know about online marketing and web technology from the recent... The post Busy Lawyer...

Shaking Up The Social Norms Of Marketing In 2018

December 19, 2017, 10:23 am

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The implementation of marketing practices in recent years has proven to be much more competitive, and can sometimes seem like a challenge for many industries. Diversifying your marketing strategies, and developing new methods for successfully...

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LOVE, MARRIAGE, PERSONAL INJURY & DIVORCE: KENTUCKY’S NEW CASE LAW ON MARITAL PROPERTY

December 28, 2017, 10:02 am

≫ Next: Analyze, Improve, Adapt – Legal Marketing 1,2,3

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I did my share of divorces when I first started practicing law, and quickly decided that I wanted to keep love, marriage, and emotions limited to the private spheres of my life and not get involved in complicated and ever-changing... The post LOVE,...

Analyze, Improve, Adapt – Legal Marketing 1,2,3

January 3, 2018, 10:11 am

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Operating a marketing campaign is similar to operating a business. After completing your initial research and launch, there really is no point where you can “set it and forget it.” Oftentimes, you will find that there are many changes and... The...

Busy Lawyer Update – January 8, 2018

January 8, 2018, 11:36 am

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We know you are busy, so we did the reading for you. Our team of more than 50 search marketing experts shares the most important news that attorneys need to know about online marketing and web technology from the recent... The post Busy Lawyer...

The Rise of Facebook’s Organic Reach and Common Pitfalls to Avoid

January 12, 2018, 7:25 am

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2011 was a wondrous time to be a social media marketer. Having a large Facebook following meant more than just a social proof symbol. Facebook advertisers were reaching a decent percent of their audience via organic posting, without having...

Creating Linkable Content

January 19, 2018, 7:54 am

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As we have now entered into a new year, it is important to reflect on our content and link-building processes. The Creative Team at Consultwebs just wrapped up a busy year full of projects of all shapes and sizes. Taking... The post Creating...