Whether you work for a large international or small boutique law firm, keeping local business information up to date is imperative to your brand’s health, but what about individual attorney profiles? When attorney profiles are properly optimized,...
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Why You Should Optimize Those Pesky Attorney Listings
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5 Absolute Musts for Effective Law Firm Intake
Whether you are a large corporate law firm or small personal injury firm, your intake process is often the first interaction potential clients have with your firm. In a competitive niche like legal services, first impressions matter. The first...
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Busy Lawyer Update – February 8, 2018
We know you are busy, so we did the reading for you. Our team of more than 50 search marketing experts shares the most important news that attorneys need to know about online marketing and web technology from the recent...
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Disruption Is Coming To The Marketing Industry Via Blockchain And Cryptocurrencies
Cryptocurrency and blockchain are two technologies that have huge potential to disrupt many industries, and have already begun in some. You may ask, “What is blockchain? What companies are using it? How exactly could they disrupt the marketing and...
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Top 5 Ranking Factors for Law Firm SEO
If your firm is new to search engine optimization (SEO), one of the first things you’re likely to come across when researching how to rank high in Google is that it uses more than 200 unique factors to determine where...
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Expand your keywords. Expand your reach.
Recently, a friend was in a car accident. Not knowing what to do, she searched for things like “what to do after a car accident,” “taking photos of car accident,” and finally “insurance claim form car accident” on Google. She...
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Find True Love with Your SEO Vendor
Are you finding fulfillment with your SEO vendor? Are you still in love or are you working way too hard to make the relationship work? It may be well past the time to reconsider your relationship with your SEO vendor...
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Keeping up with the Updates: Google Business Features
2017 was another busy year for Google. The search giant maintained their position as the search engine with the largest market share on the Internet, processing more than 75% of all searches worldwide. Last year and into 2018 Google has...
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Busy Lawyer Update – March 14, 2018
We know you are busy, so we did the reading for you. Our team of more than 50 search marketing experts shares the most important news that attorneys need to know about online marketing and web technology from the recent...
The post Busy Lawyer...
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Voice Search is Becoming a Major SEO Player
Much of the current SEO industry hype is centered around mobile optimization, but there is actually another, potentially far more important player in the search arena. As recently as a few years ago, voice search was seen as more of...
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Is Facebook Safe? Legal Marketing, Social Media, Data Privacy – What You Need to Know
In light of the recent news surrounding Facebook and data privacy, law firms that choose to market their practices through social media are wondering if Facebook is safe. As Mark Zuckerberg prepares to testify before Congress, and in response...
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Big Data Meets Little Law Firms
How big data is helping lawyers and law firms test strategies, identify biases, and win trials. Consultwebs podcast, LAWsome, sat down with University of Denver law professor Bernard Chao last month to talk about his career, his work using...
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Choosing the Right Content for Your Law Firm Newsletter
Many of the law firms we talk to do a great job of maintaining contact information for former clients, but they aren’t sure how to capitalize on those connections. An email newsletter can be a great way to maintain those...
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3 Digital Marketing Tips for Lawyers Seeking Traumatic Brain Injury Cases Online
One of the greatest professional concerns facing personal injury lawyers today is an ever-expanding pool of competition online. By focusing your law firm’s digital marketing efforts on particular types of injuries, such as traumatic brain injuries...
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4 Ways to Get LinkedIn Working for Lawyers
When it comes to social media, lawyers are overwhelmingly active on LinkedIn. In order to get the most out of your LinkedIn profile, here are 4 Ways to Get LinkedIn Working for Lawyers. 1) Professionalize Your Profile Your LinkedIn profile...
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SEO Basics for Legal Digital Marketing
Digital marketing for lawyers can seem overwhelming; the fast pace of innovation and change make it seem like you can never catch up. In this article, we break down the basics of Search Engine Optimization. By understanding your site’s...
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7 Marketing Insights for Wisconsin Lawyers
Whether it’s leading legal clinics with the Hmong population of Green Bay, running mock trials for high schoolers in Eau Claire, or helping veterans in Madison to understand next steps with estate planning, Wisconsin lawyers have a track record...
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Always, Sometimes, Never; Advice For Law Firm Marketers
Law firms that want to grow their business online know that digital marketing is no longer optional. There is no shortage of advice on digital marketing “best practices” on the Internet, at conferences and seminars, from colleagues – but...
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Lola v. Skadden and the Automation of the Legal Profession
“Lola v. Skadden and the Automation of the Legal Profession” from the Yale Journal of Law & Technology, written by Michael Simon, Alvin Lindsay, Loly Sosa, and Paige Comparato, is an epic take on legal disruption from forward-leaning legal...
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Consultwebs Case Study – “Business as Usual”
Lawyers who market their practice online know that digital advertising is sink or swim. In an atmosphere of ruthless competition for clicks and calls, and expensive search engine keywords, lawyers realize they have to invest in digital advertising....
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More Pages to Explore .....
