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Does Your Law Firm’s Website Meet the 5 Main Business Objectives?
What are you trying to accomplish with your law firm website? Step back for a minute and think about your goals. Your first impression might be that your website’s purpose is much different from that...
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Get Ready For A Ranking Drop In April If Your Site Isn’t Mobile Friendly
Web-savvy law firms are no strangers to the benefits of mobile-friendly sites. Last week, Google announced that mobile-friendliness will be included as a ranking signal, effective April 21st. In...
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DIY Community Building: Why Doing It Yourself is Best
If you sponsor local charity events, you are doing good marketing. If you volunteer for other community organizations, you are doing great marketing. If you start your own socially responsible...
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A Cheap Website Could Cost Your Firm Millions of Dollars
Lawyers know that there is value in hiring an experienced, successful lawyer for representation. Although an inexperienced, inexpensive lawyer with a small, unskilled staff and lack of resources may...
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Resource Page Link Building for Law Firms
Organic link acquisition should be a part of every lawyer’s strategy for SEO. Getting people to link to your pages naturally is one of the best ways to get more exposure in search. This can be done...
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Are You Losing Business Because Of Bad Photography?
It’s a common sentiment, You Think You’ve Done Everything Possible To Build Your Law Business… You have worked hard on building a business that represents your ideals. You have built relationships in...
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Your Law Firm Website Is Never ‘Done’
For many law firms, the Internet provides a steady stream of clients. For many more, the potential is there, but the ROI hasn’t happened yet. Many attorneys are asking themselves why their website is...
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How Will Your Law Firm Adapt to Facebook’s Latest Algorithm Changes?
Facebook’s January 1 News Feed algorithm update was a breath of fresh air. Facebook marketers received increased visibility after a long stretch of being nearly invisible. Unfortunately, history may be...
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Public Relations & Law Firms, Yielding Returns Together
Communication is an increasingly important element for any law firm. Given the saturation and fragmentation of media, it is far more difficult to reach large numbers of consumers through traditional...
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Google Search Queries on Mobile Devices Exceed Desktop Searches – How Savvy...
The way consumers seek information passed a noteworthy milestone last month. You might know the answer already if you have noticed how many people are focused on their phones in restaurants, airports...
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The 3 Marketing Systems Your Business Must Have In Place For Maximum Revenue
Ever wonder what the difference was between struggling businesses and businesses that seem to dominate everything they do? I have. It’s something I’ve been studying my entire career while working with...
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Google’s Latest Changes May Place More Importance on Social Signals
What role does Social Media play in your law firm’s online marketing campaign? Social Media is a fantastic complement to your blog by driving more traffic to your website and touting your authority on...
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How to Create a Free BBB.org Listing for Your Law Firm
Claiming and optimizing your free business listing with BBB.org takes time and several steps to complete, but it’s one of the most worthwhile citations you can get. The domain has so much authority and...
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How To Handle Negative Facebook Reviews
Facebook is an important tool for law firms when it comes to online marketing strategies. With an optimized Facebook presence, you can connect with your community, keep people up to date on your...
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REFRESHING THE NUMBERS: GROWTH OF MOBILE USAGE INFOGRAPHIC
It’s official. As predicted, mobile use has officially well-surpassed desktop use. (comSCORE) In 2012, we reported that there were about 321.7 million wireless connection subscriptions. By the end of...
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Who Are You Talking To? Writing Content That Speaks To Your Audience
Who are you talking to? That question sounds confrontational, in the vein of the famous Robert De Niro “You talkin’ to me?” quote from the 1976 film “Taxi Driver.” I don’t mean it that way, though I...
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Incorporating Creative Landing Pages to Get Clients
Staying ahead of your competitors in any business scenario is crucial, especially in the legal field. Striving to gain attention from your specific niche or expertise area is what sets any organization...
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Making Video Work for Your Firm
How much do you stand to lose if you fail to communicate your message properly? Attorneys are constantly sending different messages to different audiences. It may be sending a message to a potential...
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3 Crucial Steps to Killer BIG Content Creation
“Content is King” is a phrase that, as an Outreach Specialist and member of the Creative Team, I hear widely used in best practice guides, posts and conversations regularly. While I would agree that...
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Do’s and Don’ts of Representing Your Brand
You’ve heard it before, and you’ll hear it again, about the importance of ‘rich, quality content’. The holy grail in the online world is content that is worth reading and worth sharing. For a long time...
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