Law firms that want to grow their business online know that digital marketing is no longer optional. There is no shortage of advice on digital marketing “best practices” on the Internet, at conferences and seminars, from colleagues – but...
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Always, Sometimes, Never; Advice For Law Firm Marketers
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Lola v. Skadden and the Automation of the Legal Profession
“Lola v. Skadden and the Automation of the Legal Profession” from the Yale Journal of Law & Technology, written by Michael Simon, Alvin Lindsay, Loly Sosa, and Paige Comparato, is an epic take on legal disruption from forward-leaning legal...
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Consultwebs Case Study – “Business as Usual”
Lawyers who market their practice online know that digital advertising is sink or swim. In an atmosphere of ruthless competition for clicks and calls, and expensive search engine keywords, lawyers realize they have to invest in digital advertising....
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Legal Work Disrupted; Lola v. Skadden and the Automation of Law
The amount of content foretelling the disruption of the legal industry is legion. But according to a recent article in the Yale of Journal of Law and Technology, the boundaries and definitions of legal work are headed towards a pivotal...
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Copywriting Tips for Legal Marketers
Search engines like Google continue to evolve, but the way people absorb and react to advertising copy stays unchanged. Legal marketers who sharpen their basic copywriting skills, can exercise an advantage over their competitors online. Could the...
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Tips for Improving Legal Marketing Content
Does Your Content Build a Strong Case for Why Someone Should Hire You? When you are preparing for a big case, you know how important it is to choose your words carefully. The same is true for your website content....
The post Tips for Improving...
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How To Create Engaging Social Media Content for Your Law Firm
“Social media is easy, right? Everybody is doing it.” We’ve heard that one. “Social media doesn’t drive business. It’s a total waste of time!” We’ve heard that one too. Sadly, one of these statements usually leads to the other. Marketing...
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Best of the Best Attorney Advertisements – 2018 Edition
Who doesn’t love a good, unforgettable lawyer advertisement? Our Best of the Best Attorney Advertisements post from 2016 was a surprising fan favorite, so we thought we would serve you up some of that magic again. The best of the good....
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How to Grow Traffic to Your Law Firm’s Website Through Link Building
Grow Legal Web Traffic With Link Building Your law firm thrives when it comes to building arguments, doing thorough research, and getting down to the essentials of running a successful business. However, what are you bringing to your...
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Handling Your Law Firms Online Reputation in Three Steps
Online reputation management represents a powerful marketing opportunity for lawyers. Whether it’s a scathing one-star rebuke of your staff on Facebook, or a glowing review of your dedication to the practice of law on Yelp, reviews and ratings of...
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More Pages to Explore .....
